Frictionless content sharing funnel
Revamping the Daily Fire sharing funnel to prioritize instant value and user education, resulting in a smoother user journey and higher conversion rate.
Background
Using Daily Fire sharing to drive organic growth and user acquisition
Daily Fire is one of GrowthDay’s most popular features—a short daily motivational audio from Brendon Burchard that keeps users inspired and engaged. We wanted to turn this engagement into organic growth by encouraging members to share Daily Fire with their friends and on social media. The goal was simple: let people experience the power of GrowthDay firsthand.
I led this project by identifying the friction points in the original experience and crafting a new user journey that balances value delivery, education, and conversion.
Opportunity
A New "Value First" Funnel
Let people experience the power of GrowthDay before we ask for anything in return.
01
Audio Embedded Landing Page
A Daily Fire audio player will be embedded in the landing page when user click on the link. People can start listening to the audio and experience the feature instantly—no sign-up required.
Problem
When someone clicks a shared Daily Fire audio link, they land in a rigid sign-up flow that blocks access to content upfront.
This created three main issues:
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High Friction:
Only 16% of users who open the link create an account. Users expected to listen right away but are met with forms instead.
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Poor First Impression:
After sign-up, users are dropped into the mobile web version, which lacks guidance and polish compared to the app. Their original intent—to listen—is interrupted.
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Spam Risk:
Our “no credit card for first 7 days” model lowers the barrier to entry, but it also led to bad actors using fake accounts to spam the community comments.
OVERVIEW
Growthday is a personal development app that offers life coaching, habit building tools and a large community, empowering individuals to integrate self-improvement into their daily lives.
The Growth Group feature, a core part of this platform, enables members to host and participate in video chat. After a year of launching the 1.0, despite many positive feedback from the users, some business metrics weren't met, wish lead to a redesign.
Growth Group 2.0 solved many problems that has manifested in the past year. It aimed to lower the barrier to hosting groups and enhance the person-to-person connection.
Timeline
12 months
Team
Andrew Phuong (UX researcher), Lauren Wiswall (Project manager)
My role
Lead UX design
UX research
Project management
Usability testing
Platform
IOS, Android, desktop
02
Educated them on what GrowthDay offers as they listened
The landing page introduces what GrowthDay is, how it helps, and why users should care.
03
Conversion at Peak Interest
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After 2 min, ask for an email to continue listening, this brings them into our marketing funnel without overwhelming commitment.
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When users click high-intent actions like Heart or Comment, we prompt them to download the app or start a 7-day trial (with credit card) to unlock full features. These moments are strategically placed to align with natural user curiosity and emotional investment.
Impact and Estimates
Due to the broader company-wide app redesign initiative, only part of the Growth Group 2.0 design was implemented initially, and several features—such as the discussion board and mini-profiles—were deferred. Despite these constraints, within just two months of launching the partial redesign, we observed promising early results (compare to the same time frame previous year):
• ⬆️ 23% increase in the number of unique hosts.
• ⬆️ 36% increase in the total number of groups created.
We anticipate further significant improvements upon fully implementing the planned features, estimating an increase in the show-up rate to approximately 30% once the discussion board and mini-profiles are launched.